Comprehensive Interpretation of 2024 TWS Earphone Market Trends

1 、 Qhov xwm txheej loj ntawm kev ua lag luam: TWS lub ntim khoom xa tuaj thoob ntiaj teb tau loj hlob tsis tu ncua

Raws li cov ntaub ntawv tshawb fawb pej xeem, kev xa khoom thoob ntiaj teb ntawm TWS pob ntseg hauv xyoo 2023 yog kwv yees li 386 lab units, uas qhia txog kev loj hlob tsis tu ncua, nrog rau xyoo ib xyoo nce ntawm 9%.
Cov khoom xa tuaj thoob ntiaj teb ntawm TWS pob ntseg tau nce zuj zus txhua xyoo nyob rau xyoo tas los no, kov yeej tag nrho cov kev cia siab ntawm cov khoom siv hluav taws xob hauv 2021 thiab 2022, thiab ua tiav kev loj hlob ruaj khov. Nws cia siab tias wireless Bluetooth earphones yuav txuas ntxiv kom muaj kev loj hlob zoo nyob rau xyoo tom ntej.

2, Kev Lag Luam Kev Lag Luam Outlook: Wireless Bluetooth Earphones usher hauv cov ntsiab lus loj hlob tshiab

Raws li kev tshawb fawb lub tuam txhab Statista, nws cia siab tias lub ntiaj teb kev muag khoom ntawm lub mloog pob ntseg yuav nce 3.0% hauv 2024, tuav txoj kev loj hlob ruaj khov.

Kev ua lag luam yuav muaj cov laj thawj hauv qab no:
Cov neeg siv hloov lub sij hawm node tau los txog
Cov neeg siv kev cia siab rau lub mloog pob ntseg ua haujlwm tseem nce ntxiv
Qhov nce ntawm qhov kev thov rau "lub mloog pob ntseg thib ob"
Kev nce ntawm cov lag luam tawm tshiab

Cov pob ntseg wireless tiag tiag, uas tau pib xyoo 2017, maj mam tau txais kev nyiam ntawm cov neeg siv tom qab 2019. Kev tso tawm ntawm pob ntseg xws li AirPods Pro thiab AirPods 3 tau nkag mus rau "ob xyoos tseem ceeb", qhia tias ntau tus neeg siv lub pob ntseg tau mus txog lub sijhawm hloov pauv. ; Nyob rau hauv xyoo tas los no, txoj kev loj hlob thiab iteration ntawm spatial suab, high-resolution suab, active suab nrov txo thiab lwm yam functions kuj tseem ho txhim khu kev loj hlob ntawm wireless headphones, indirectly nce cov neeg siv kev cia siab rau lub mloog pob ntseg functions. Ob qho tib si muab lub zog tseem ceeb rau kev lag luam loj hlob.

Qhov nce ntawm kev thov rau "lub mloog pob ntseg thib ob" yog qhov kev loj hlob tshiab rau wireless Bluetooth earphones. Tom qab qhov nrov ntawm ntau thoob ntiaj teb TWS pob ntseg, qhov kev thov rau cov neeg siv cov pob ntseg hauv cov xwm txheej tshwj xeeb, xws li kev ua kis las, chaw ua haujlwm, kev ua si, thiab lwm yam, tau nce, ua rau muaj qhov nce ntawm qhov kev thov rau "pob ntseg thib ob" uas ua tau raws li cov xwm txheej tshwj xeeb. .

Thaum kawg, raws li kev lag luam tsim maj mam saturate, kev ua tau zoo ntawm wireless audio nyob rau hauv cov lag luam tawm tshiab xws li Is Nrias teb thiab Sab Hnub Tuaj Asia kuj tau coj lub zog tshiab rau txoj kev loj hlob ntawm wireless Bluetooth lub mloog pob ntseg lag luam.